CRISIS COM – the book
Crisis Com by Dale Goldhawk & Gary Ralph
Available NOW.
AT AMAZON AND MORE
Categories: Nonfiction » Business & Economics » Business communication
Crisis Com, by journalists and consultants Dale Goldhawk and Gary Ralph, brings understanding to crisis communications in organizations. Get detailed advice on how to prepare the organization for crises. Learn to stop, limit and handle the crisis as it happens and grows. A definitive treatise and how-to book on organizational crisis co-written by two experts. A real-life look at surviving crises.
An excerpt from Crisis Com
Communications Setup
Appoint a crisis communications manager with an appropriate title
Train the crisis communications manager to head the approach to an organizational crisis
The crisis communications manager assesses the potential for crises in the organization
The manager develops a 5W / 2H form and distributes to all relevant managers
- Who would be involved in or affected by each potential crisis? (ie:
- employees, distributors, resellers, customers…)
- What could create crises in your area of responsibility? (ie: severe
- weather, mechanical breakdown, computing hack of customer
- information…)
- When would each Who be affected by each crisis? (ie: immediate, within
- hours, day, month…)
- Where would each crisis create effects on Whos geographically / in supply
- chain (Municipality, province, nation, internationally – countries…
- company offices, customer offices, homes…)?
- Why would each crisis be possible? (ie: in earthquake zone, older plant,
- lack of trained staff…)
- How – details of the Ws (list known causes and effects of potential crises)
- How Much – (quantities: estimate, if possible, number of people potentially affected, amount of potential losses…)
The manager develops a 5W / 2H form to list and describe all potential crises
The manager requests necessary resources as part of the Crisis Analysis (b)
The manager provides the Crisis Analysis to CEO
The CEO pledges support to the manager during a crisis affecting the organization
The manager creates a team to prepare the organization for possible crises
The manager briefs team members regarding crisis activity with training if required
The manager identifies and facilitates crisis communications training for spokespersons
Crisis team prepares guidelines for crisis communications
If you would like to discuss any of the content of this book, to contract us for crisis consultation assignments, to take part in crisis management or to provide training in crisis management and/or media relations, media writing and public speaking, please contact us at: gdawareness@gmail.com
Reviews of this book are encouraged to enable us to update it at appropriate intervals or to author other works.
CRISIS COM. AVAILABLE AT:
AMAZON
AND MORE
For another excerpt from Crisis Com, go HERE .
