Print media don’t publish everything even when they do publish versions of your news releases; so what’s the point of writing down stuff that will never get into a newspaper, new website or broadcast script? The other day I saw my ten millionth news release that began with the expression, “We are pleased to announce…” Other versions of this include, “We are proud to announce…: … Continue reading What they won’t print
Never … ever… go to a media interview without checking with the public affairs people Continue reading Check first!
The news release or ‘press release’ – misnamed because tv, radio and the Internet are not ‘press’ – is a common tool used by public relations people to prompt media into covering their clients’ stories. But it is a poorly-used tool that fell out of favour quite a few years ago. A news release still can be effective, but the chances of an average release … Continue reading Releases aren’t worth the paper…
A Sesqui celebration across Canada in 50 minutes; Suitcase Theatre performs for priority schools Our Goldhawk Group Canada is proud and happy to announce that our latest client, Suitcase Theatre, has just passed a milestone by investing more than $100,000 into underserved areas across the GTA. We join Suitcase Theatre Executive Director Lucie Grys in thanking big-hearted sponsors for supporting the company since it was … Continue reading Goldhawk’s newest client; children’s theatre with a big heart
Two recent highly publicized pronouncements show that you have to be cautious about every statement you make in public and that you might never completely recover from a monumental gaffe no matter how many times you apologize. One group of statements were by Oscar Munoz, head of United Airlines which experienced the manhandling of a passenger caught in an overbooking mess and captured on a … Continue reading Ignorance, Arrogance, Obliviousness
When news media call, who answers? Every company should think about responding to calls from media and other people off the beaten path. How often might an average company get such calls – once in a blue moon. How often are media calls crucial to the company – every single time. Much more important than who fields that call is how the recipient handles the … Continue reading Answering ‘the’ call
What is ‘false news?’ Some might define the term as “almost everything out of Donald Trump’s mouth,” but the truth is that false new is nothing new. It has been a feature of the mass media since the concept of news was born. False news is simply something that did not happen. The purposes of false news range from making the perpetrator feel more powerful … Continue reading False News
Two major communications gaffes were highlighted in the news media in Canada and the U.S. during the week of February 8, 2017. One was the reaction of Tim Horton’s executives to interview requests from the Globe and Mail; the other was the decision of the Trump Administration to bar leading media outlet reporters from a White House press briefing. Both decisions, according to reports in … Continue reading Media strategy
Quite often, our principle media trainer opens a class by asking his business executive students, “What is the most important thing you want to say to the media about your company today?” The answer, almost always, is “Our company is a forward-thinking leader in our business space with best-of-class products and outstanding service.” In other words, the students’ angle is a line direct from the … Continue reading Your angle?
Video, as we say in other blogs, is the ‘in’ thing. It’s not only the newest way to communicate with mass audiences, video can be the most effective way to explain, market and sell product and services. It’s a great way to promote your brand and individual members of your company team. Unfortunately, video also presents a way to make you and your organization look … Continue reading Video editing