False News

What is ‘false news?’  Some might define the term as “almost everything out of Donald Trump’s mouth,” but the truth is that false new is nothing new. It has been a feature of the mass media since the concept of news was born. False news is simply something that did not happen. The purposes of false news range from making the perpetrator feel more powerful … Continue reading False News

Trump tweeting

Donald Trump has illustrated, to the point of disaster, the perils of using social media in attempts to promote a business and to protect a brand. His early morning tweets may have reinforced the adoration of his base – the customers he already has. The tweets also have held him up to global ridicule and exposed him and his Administration to investigation and, potentially, legal … Continue reading Trump tweeting

The Kellie Leitch video

In late February, 2017, Kellie Leitch’s campaign released a videotape that swiftly went viral and became the prime example of how not to produce a video to promote anyone or any thing. Over eight minutes, Leitch looked like a spaced-out weird and wired flower child musing on the alignment of the planets in the Trappist 1 System. Apparently, she was trying to tell us what … Continue reading The Kellie Leitch video

Media strategy

Two major communications gaffes were highlighted in the news media in Canada and the U.S. during the week of February 8, 2017. One was the reaction of Tim Horton’s executives to interview requests from the Globe and Mail; the other was the decision of the Trump Administration to bar leading media outlet reporters from a White House press briefing. Both decisions, according to reports in … Continue reading Media strategy

Your angle?

Quite often, our principle media trainer opens a class by asking his business executive students, “What is the most important thing you want to say to the media about your company today?” The answer, almost always, is “Our company is a forward-thinking leader in our business space with best-of-class products and outstanding service.”  In other words, the students’ angle is a line direct from the … Continue reading Your angle?

Video editing

Video, as we say in other blogs, is the ‘in’ thing. It’s not only the newest way to communicate with mass audiences, video can be the most effective way to explain, market and sell product and services. It’s a great way to promote your brand and individual members of your company team. Unfortunately, video also presents a way to make you and your organization look … Continue reading Video editing

PR for non profits…

Charitable organizations, service clubs, non-profits and other such groups should rank public and media relations and the use of social media at the very top of their most valuable skills. Both staff and volunteers of these organizations should have both access to expertise in these fields and a large amount of knowledge and skill themselves. There are few things more valuable to a charity or … Continue reading PR for non profits…

Scams

Online and telephone scams are a serious threat to everyone and to communications in general these days. And they are getting more effective all the time. Usually, online and telephone scammers are phishing – seeking information they can use to pilfer money from bank accounts, extort payments from people or to order products in ‘your’ name that they can then sell to make their illicit … Continue reading Scams