Excerpted from CHAPTER ELEVEN of CRISIS COM Does PR checkmate Media? Crises are terrible times for almost everyone. A few people, like short-traders, may capitalize on crises but they are horrible times for most executives, employees, customers and the rest. However, crises can be overcome. In many cases, businesses at the forefront of crises have not only recovered, they have gone on to prosper, some … Continue reading EXCERPTED FROM CRISIS COM
Never … ever… go to a media interview without checking with the public affairs people Continue reading Check first!