EXCERPTED FROM CRISIS COM

Excerpted from CHAPTER ELEVEN of CRISIS COM Does PR checkmate Media? Crises are terrible times for almost everyone. A few people, like short-traders, may capitalize on crises but they are horrible times for most executives, employees, customers and the rest. However, crises can be overcome. In many cases, businesses at the forefront of crises have not only recovered, they have gone on to prosper, some … Continue reading EXCERPTED FROM CRISIS COM

Ignorance, Arrogance, Obliviousness

Two recent highly publicized pronouncements show that you have to be cautious about every statement you make in public and that you might never completely recover from a monumental gaffe no matter how many times you apologize. One group of statements were by Oscar Munoz, head of United Airlines which experienced the manhandling of a passenger caught in an overbooking mess and  captured on a … Continue reading Ignorance, Arrogance, Obliviousness

Answering ‘the’ call

When news media call, who answers? Every company should think about responding to calls from media and other people off the beaten path. How often might an average company get such calls – once in a blue moon. How often are media calls crucial to the company – every single time. Much more important than who fields that call is how the recipient handles the … Continue reading Answering ‘the’ call

False News

What is ‘false news?’  Some might define the term as “almost everything out of Donald Trump’s mouth,” but the truth is that false new is nothing new. It has been a feature of the mass media since the concept of news was born. False news is simply something that did not happen. The purposes of false news range from making the perpetrator feel more powerful … Continue reading False News

Media strategy

Two major communications gaffes were highlighted in the news media in Canada and the U.S. during the week of February 8, 2017. One was the reaction of Tim Horton’s executives to interview requests from the Globe and Mail; the other was the decision of the Trump Administration to bar leading media outlet reporters from a White House press briefing. Both decisions, according to reports in … Continue reading Media strategy

Your angle?

Quite often, our principle media trainer opens a class by asking his business executive students, “What is the most important thing you want to say to the media about your company today?” The answer, almost always, is “Our company is a forward-thinking leader in our business space with best-of-class products and outstanding service.”  In other words, the students’ angle is a line direct from the … Continue reading Your angle?

Scams

Online and telephone scams are a serious threat to everyone and to communications in general these days. And they are getting more effective all the time. Usually, online and telephone scammers are phishing – seeking information they can use to pilfer money from bank accounts, extort payments from people or to order products in ‘your’ name that they can then sell to make their illicit … Continue reading Scams