Get interviewed but get real

This is the ninth of ten in a series of blog posts about what media training trainees think when they come to a session. We talk here about interviews that trainees face at typical media training sessions. If and when you take media training, the class will include practice interviews. These typically will be conducted by the media trainer sitting across from each trainee. Some … Continue reading Get interviewed but get real

Curing foot-in-mouth disease

This is the seventh in a series of blogs about what media training trainees think when they come to a session. We talk here about keeping your feet out of your mouth during an interview. Many interviewees make errors during interviews; fortunately only a few of these spokespeople make mistakes that will have lasting repercussions. Nevertheless, interviewees can rue their misspeaks long into the future and, … Continue reading Curing foot-in-mouth disease

It is your interview; prepare!

This is the sixth in a series of blogs about what media training trainees think when they come to a session. We talk here about preparing for media interviews and how this step is often a stumble. Many people, including top business executives, go into media interviews expecting only to answer questions. They believe an interview is a Q & A in which the interviewer – … Continue reading It is your interview; prepare!

PR can fight fraud

Here’s an idea that combines social media, public relations and doing good works.  Public relations units in companies can use social media read by their fellow employees to warn against frauds that are rife these days. Fraud and particularly the kinds that are flourishing can not only steal money, they can reduce victims to insecure, fearful people. In turn, this is bound to have an … Continue reading PR can fight fraud

Training Series: What do they want?

This is the first in a series of blogs about what media training trainees think when they come to a session. We talk here about satisfying the needs and likes of editors and producers. How do media function? Trainees haven’t given much thought, before our media training sessions, about how journalists function or what goals media pursue. They are a trifle surprised by the relatively … Continue reading Training Series: What do they want?

Not out to get you

Here’s some basic information and perhaps some solace for the many executives out there who fear and even hate the news media. They believe journalists are ‘out to get’ whatever industry the executive represents whether it is oil and gas, financial, real estate , sports or even pharmaceuticals and food. In many cases, this fear and loathing is based on ignorance of the job of … Continue reading Not out to get you