There are some television news field producers, always in a rush, who take an easy route to supervising the editing of an interview to use on air. They ask the video editor to ‘fast forward’ until the interviewee makes a move – crossing of legs, waving of hands, grimacing or other ‘tell.’ At this point, the producer says “stop and play that bit” and the … Continue reading The physical side of interviews
Media training is a must today for senior executives in large corporations. The question is, what is it and what does it train one to do? Good question. Media training can be an extremely valuable experience or an exercise in misdirection. Unbelievably, a great deal of media training is being done by people who have never worked a day of their lives in the news … Continue reading Media training: it has to be good
The Interview – it is one of the best tools for building credibility for your brand and for explaining the basics of your products and services to huge numbers of potential customers. Every time a newspaper, television or radio reporter asks a company representative for an interview, the firm should throw a party and serve champagne. This is your chance to take your message to … Continue reading The Interview beats The Standup
Every company or other organization needs public relations – a way of connecting with ‘the public’ as represented by their customers and users. This function can be carried out by one person on a part time basis or by a large group of people working full time on this single set of functions but it must be carried out. Public relations can be as simple … Continue reading Don’t ignore your PR
These are essential qualities and skills needed by a crisis communications capable public affairs staffer: Ability to communicate: he/she must have the skills and talent to write and speak well under pressure to represent the organization and to guide statements made by others on behalf of the organization during a crisis; Understanding of the ‘bottom line’: he/she must understand business so as to determine the … Continue reading 10 must-haves of your PR crisis manager
Then there was the King of the Runners. Reverend Narvin Wray Clarence Edwardson. He was the fastest, the biggest, the slipperiest and the oldest sleazy marketer we ever chased. For many years, Edwardson, a cunning cockalorum who called himself the Moderator of the Baptist Church of Southeast Asia, preyed on pensioners and churchgoers in much of western Canada. Following his paper trail, we estimated he … Continue reading Getting what you deserve (an excerpt)
… There is more need than ever for the executive caught in a crisis to tell his or her story forcefully and clearly Continue reading Media: A changing landscape
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